Haven Lough – HAVEN Skin
HAVEN was founded by Haven Lough and launched in October of 2024. Lough is currently a junior at the University of Florida and is studying General Health Sciences and Services with hopes of becoming a dermatologist. He began as an influencer on TikTok and Instagram, and he used those platforms to promote his company through witty videos. Lough says he started his company for people like his sister. She was looking for a good moisturizer that was both safe and effective. HAVEN’s mission is to “take the guess work out of skincare by focusing on formulations that customers can trust”. His goal was to form a skin care brand that was free from harsh chemicals but still left skin hydrated and clean.
HAVEN started with a moisturizer. It is completely vegan, non-comedogenic, paraben and sulfate-free, as well as dermatologist tested. He created this moisturizer for all skin types and even catered it to sensitive skin. It contains only 11 ingredients to soothe and hydrate skin. Within the first 24 hours of the moisturizers launch it was sold out. Currently the moisturizer sells for $24, and the bottle contains 30ml of product. The product is described as “a lightweight cream for deep hydration”. He hopes to expand his company to a fully clean and effective skincare line eventually so that his customers can feel assured of the sourcing and quality of their products.
It is so inspiring to see a hard-working college student turn his passion into a thriving business. His plans for growth are promising, and his mission is admirable. He seems keenly aware of his current market and that will serve him well in the future.
Learn more about HAVEN at https://shophavenskin.com
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I find it really admirable that he started working hard to develop a product to help his sister and then realized that he could make a whole line of moisturizers that more people would want. The fact that he has to balance his time doing schoolwork while also managing his successful business is amazing.
I think it is so inspiring how his idea took off. By trying to help his sister, he was able to help a whole community of people. It’s neat to see how he was able to market his brand to his following on social media. I love when you can combine two worlds of interest (for him, dermatology and social media).
It is interesting to see how Haven used his personal brand to reach clients. This is not only a good way of marketing, but also gives the brand a more personable touch.