Finn Batchelor – FB Fragrances

 Finn Batchelor created a platform for himself by posting videos on social media platforms like TikTok and Instagram reviewing and suggesting colognes. He launched his account in March of 2023 while he was a student at the University of Technology Sydney. He was able to grow his following enough to make cologne his business. In less than 1 year he had built a TikTok channel to over 300,000 followers and more than 12 million likes, and as of 2025 he has over 750,000 followers and 47 million likes.

 Finn recognized a market of men searching for a signature or new scent. He created a website where he sold colognes that he had repackaged into smaller bottles for less money than purchasing a full bottle. This encourages people to experiment more with unique or expensive scents without spending as much money or making the commitment of using a full bottle. This model works for Finn because selling a collection of repackaged cologne costs more than the purchase of the original full bottle.

What makes FB Fragrances unique is that it utilizes Finn’s personal collection and tastes. It brings the personal aspect into the online shopping world. He strives to help all men find their new favorite scent that matches how they want to feel.

Cologne is a huge market that is extremely oversaturated. It is a way for people to express themselves and collect unique scents that hold value to them. Finn took this multi-billion-dollar industry and thought how he could open it to everyone. Selling the smaller colognes for less money creates a more accessible gateway to finding your perfect scent or building your collection.

Finn has become much more than an influencer and his website has become very successful with more than 2,500 orders shipped. He has also expanded into brand deals and collaborations.