Kylie Jenner – Kylie Cosmetics

This is one of the most well-known stories of young entrepreneurship. Kylie Jenner, the youngest of the famous Kardashian-Jenner family started her own business when she was only seventeen years old and her company Kylie Cosmetics was launched when she was just eighteen. As a young girl growing up with older sisters Jenner always had a passion for makeup and art. Watching her older sisters use their own makeup inspired her to want to create her own line. Her company started from a single product “Lip Kit by Kylie” which was a bundled product of a liquid lipstick and a matching lip liner. This product was huge hit about teenage girls, and her business took off.

At this time social media was also taking off with the introduction of platforms like Instagram and Snapchat, which Jenner used to her advantage to expand her company and further her reach to her audience. Her impressive use of social media allowed her to get the news out of her products quickly and on a large scale. From her posts, her lip kits would sell out almost instantly. As her company grew Jenner expanded her brand into more than just lip kits, she began selling many different kinds of makeup products and eventually formed a new brand name “Kylie Cosmetics.” Kylie Jenner currently has 392 million followers on Instagram, and her Kylie Cosmetics page also has 24.5 million followers. Her brand is continuing to expand, and more products are being created each year. Kylie Jenner is currently 28 years old.

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