BLOG 2 Ben Pasternak – SIMULATE / Nuggs

Ben Pasternak is originally from Australia but moved to New York to chase his business dreams. He became known as a teen tech genius after creating viral apps in high school, but later turned his focus to food innovation. At just 18 years old, he founded SIMULATE, the company behind Nuggs, a plant-based chicken nugget brand that’s popular for its realistic taste and fun, tech-style branding. Ben wanted to make food that’s both better for the planet and appealing to younger people. His company has attracted millions in investment and is sold across major U.S. grocery stores. What makes Ben stand out is how he mixes technology, science, and marketing to make plant-based eating cool and accessible.