Shai Eisenman – Bubble Skincare

The Bubble Skincare line is a brand that is run by Gen Z for Gen Z. The company started in 2020, when founder Shai Eisenman saw that young adults were begrudgingly buying the same chemical based, ineffective skincare products that their moms bought before them. Shai wanted to change that, so she set out to disrupt the skincare industry that had been stagnant in innovation for years. And that is exactly what she did.

Bubble Skincare is a brand that is vegan and cruelty-free. Additionally, all products are plant based, using wholesome ingredients like green tea extract, aloe vera, and neem oil to create skincare products marketed toward teens with more sensitive skin. Bubble consistently takes customer feedback, from ingredients and pricing all the way down to packaging. With a network of over eighty-five thousand ambassadors, customers are sure to receive the best available version of the product.

Although Bubble Skincare originally only sold online, feedback suggested that more teens bought their skincare products in store, which lead to Bubble’s brick-and-mortar retail in stores like Walmart, CVS, and Ulta Beauty. Because the target consumer for this product is Gen Z, a teen budget is kept in mind, and all products are sold for under $20. Additionally, Bubble Skincare advocates and regularly donates to nonprofits and organizations that focus on mental health.

Originally, Bubble Skincare was comprised of seven products: gel cleanser, a detoxifying clay mask, two types of toner, two types of moisturizer, and makeup remover. Now, years later, Bubble offers a variety of products to suit the needs of many different skin types and the issues that may arise from these skin types. As a science-based dermatologist created brand, Bubble Skincare is impacting the lives of many Gen Z teens and is on track to keep expanding and innovating for many years to come.