Bobbi Althoff – The Really Good Podcast

Bobbi Althoff is a twenty-eight-year-old podcaster and social media personality. Bobbi started on TikTok, posting brand deals and growing her platform. She spent most of her time promoting items for fellow mothers, such as jewelry and children’s products. However, she shifted towards satirical “momtok” content, making comical videos about motherhood. This content was extremely successful, putting Bobbi on the map as a social media influencer. Shortly thereafter, Bobbi decided to start her own podcast, called “So you’re rich.” They began by interviewing successful social media personalities like Colleen Ballinger. After receiving harsh criticism from her team, Bobbi pivoted, naming it “The Really Good Podcast.” In an effort to get bigger names on the show, Bobbi offered cash prizes to fans who commented, which resulted in a collaboration with a celebrity on the show. This unconventional method was extremely successful and snowballed into acquiring higher-profile guests like Drake very quickly. This collaboration exploded Bobbi’s popularity, leading to her highly successful brand. She hired lawyers, managers, social media teams, and bookers to continue to grow her platform. She makes money through ads and brand deals featuring products like Alani in her videos. Bobbi promotes authenticity and vulnerability, shining as an example of the malleability of the new digital world to make it what you want.