Yaël Meier – ZEAM GmbH

Yaël Meier is a 25-year-old, Swiss, gen z entrepreneur who co-founded a marketing and consulting company called ZEAM GmbH. When Meier was 14, she began her acting career. Later she started working in the journalism field as well as in podcasting. Her experience in entertainment, journalism, and podcasting gave her a ton of insight into how gen z interacts with social media. In 2020, Meier partnered with her partner Jo Dietrich to found ZEAM GmbH. Meier saw a major flaw in many businesses marketing strategy. The businesses talked about how they wanted to cater to gen z, but would never actually speak to any gen z. Meier and her partner created ZEAM GmbH with the intention of coming alongside businesses and help them understand gen z. They aim to consult businesses on how to market their products or services to gen z in an effective way specific for gen z. Another way they consult businesses is in understanding gen z employees. Not only do they focus on gen z consumers but also gen z in the work force. ZEAM GmbH has continued to grow ever since its beginning. They have worked with large companies such as Porsche and Mercedes-Benz. They have continued to self-fund ZEAM GmbH since day 1. In 2024, ZEAM GmbH was reported to have an estimated 6 million dollars in annual revenue. Meier is now also a keynote speaker. She speaks to businesses from the perspective of being a part of gen z. Her knowledge of business, social media, and gen z gives her the ability to help businesses expand their customer range to gen z.