Neuflora – Young Entrepreneurs

Another online clothing boutique? Think again — Neuflora’s mission to create a calm and cohesive wardrobe for women quickly transformed into a successful business. The company was born upon the collaboration of two-family friendships experiencing a common pain — consumerism and essentially, a “keeping up with the Joneses.”

The company started when Jess, one of the company’s entrepreneurs kept experiencing stress and frustration in finding a wardrobe she really liked and that included pieces she could wear more than once. The pain of consumption drove Jess and her husband to think about slowing down and creating a process for choosing clothing that catches the eyes but can be neutrally paired with anything. Soft colors, lovely florals and timeless details have not stopped catching the eyes of Neuflora’s customers, ultimately leading to the grand opening of the store in Franklin, TN earlier this year.

Every month, Neuflora sends an email to its loyal followers, prompting women to thoughtfully reflect on their closets, encouraging them to purge unnecessary pieces that only add stress to choosing an outfit. The monthly collection launches the same time every month, so women can consistently mark their calendars for when to make a purchase. The advertise their specific measurements and details on social media and readily answer any questions their customers may have both in DM’s and if you stop by their shop.

As someone who has personally visited their shop, you’ll likely find their children running around or offering you a refreshing drink as you shop. The going against the grain that this company demonstrates stands out from other chain clothing companies because they support values such as faith and family, and desire to make shopping for clothing both simple and beautiful. The family business continues to seek growth and expansion, while maintaining a calm and comfortable atmosphere for stress-free shopping.