Ben Pasternak

Ben Pasternak is another great example of a young entrepreneur, as he started his career at the early age of 15. Ben used his skills to create games and social apps, Impossible Rush and Monkey which were both popular amongst many. Using his newfound fame as a young game and app designer, Ben continued to create a company that was incredibly different from where he was comfortable! Ben founded SIMULATE, which is a food tech company that specializes in plant-based foods.

With the help of his company and previous tech skills, Ben is able to assist in the creation of good alternatives that are good for both you and the environment, something which many company’s often ignore.

As a Gen Z entrepreneur, Ben utilized lots of the same methods to advertise for his business and bring awareness to its cause. Like many others he used social media and his pre-existing web presence to urge many to try his company.

We can learn from Ben and his company the importance of early iterations and failures. These “roadblocks” are incredibly important for growing and expanding your ideas.