Aussie princess

When I think of gen Z entrepreneurs, Bridey Drake is one of the first people I think of.

 She is an Australian influencer who has used her platform to promote her own PJ business that she started when she was just a teenager and has grown into a very successful business. She also is a thought leader in the entrepreneurship space for young people, and she does house renovations, and even cooking videos. Her videos on Instagram first gained attention for being genuine, transparent and down to earth and have continued to stay that way posting content with her closest friends and family. Now, her TikTok has over 4 million followers, her tiktok account for her pajama business, “night sweet thing”, has over 200,000 followers,  her Instagram has over 2 million followers, and her YouTube has over 3.5 billion views total. She started night sweet thing at the age of 19 and she posted about her struggling business during covid-19 on TikTok,  which led to her entire Brands stock selling out in 5 days. By using her social media and charming character to save her struggling business she has been able to now expand into having multiple offices in multiple countries. Since then she has won the TikTok creator of the year and Sydney in 2024, And has real estate in both the Outback and the Central Coast. I find her so unique for using her charming and witty personality to grow her entire brand just by being authentic online.