Alina Morse- Founder and CEO of Zolli Candy
The candy industry has been around for decades with little to no changes in terms of ingredients. Many candies are packed with sugars that cause severe health problems such as cavities and diabetes when consumed in large amounts. Alina noticed this problem while at a bank with her father. They offered her a lollipop, most people would accept, but Alina’s parents always reminded her how bad sugar is for you. This sparked an idea “Why can’t we make a lollipop that’s actually good for your teeth?” In the year 2014, Zolli candy was born. Alina founded Zolli Candy, sugar free, vegan candies that people could enjoy without the consequences of unhealthy sugar consumption. They were delicious candies with bold flavors that rivaled the biggest candy companies. Zolli candy is sold not just online but also in thousands of stores around the globe. Zolli candy can be found in China, Korea, France, the U.S. and the United Kingdom. In 2018 Zolli candy reached $6million dollars in sales and Alina became the youngest person to be on the cover of Entrepreneur Magazine. Alina always dreamed of being a CEO since she was three years old. She kept an idea binder to write about her ideas and dreams. By chasing those dreams her company became not just Amazons best-selling sugar-free candy but also their best-selling lollipops in 2018. Now Zolli candy isn’t just your average sugar free candy. It’s made up of ingredients such as xylitol and erythritol that are scientifically proven to reduce dental plaque and oral bacteria. Alina was able to follow her dream of being a CEO and helping people in the process. She identified a problem, came up with a solution, and after lots of trial and error made that dream a reality. We should take inspiration from Alina’s work and never forget the power of problem solving.
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I like how they saw a problem with the unnecessary preservatives in the candy and were able to find a way to combat it. I like too how they were able to tackle a number of common problems such as providing a sweet treat for those who are vegan as well, an opportunity they might not otherwise have.
So many people eat candy and other things without knowing the problems they cause, so it’s good to hear about better alternatives. It seems like this is an industry shift, where companies are making healthier versions of unhealthy foods.