Amanda Rach Lee

Amanda Rach Lee is the owner of “Shop ARL.” She is a 21-year-old entrepreneur who took her love for journaling and planning and combined it with her love for art. She used her existing YouTube channel to show her audience what exactly the Doodle Planner is. Many people fell in love with the cute themes and all the included features to assist your planning and make it your own.

What Makes This Idea Great?

This idea allows customers to have a personalized experience with the guidelines already set. This way new customers can learn how to plan well, and older customers can still have a new experience every time a new planner drops. The Doodle Planner allows consumers to customize their planners. They can choose to color in each theme however they like, and not only that, but they can use any media to do so. The paper is bleed resistant and will work well with any means of coloring it, including markers and paints.

This is a great example of taking an idea and going for it. Amanda Rach Lee knew that there were other people out there who would appreciate the Doodle Planner as much as she does. She is driven by her creativity and passion for design, art, and planning. She demonstrates creativity and originality with her unique customizable planners. This is innovative because most planners are all designed and set up for you when you buy them. The Doodle Planner encourages creative freedom. This can inspire us to create things that we can use to express ourselves and our individual personalities.