Bruno Casanovas on Brand Storytelling, Community, and Keeping Nude Project Curious
At just 19 years of age, Bruno Casanovas turned a small idea curated in a dorm room into one of Spain’s most popular and recognizable clothing brands. Bruno Casanovas is the co-founder of Nude Project. He started Nude Project with his university roommate and co-founder Álex Benlloch in 2019. Since then, Nude Project has brought in thirty million plus in revenue; they have amassed over three million followers across most social media platforms, and they have made waves in the world of fashion, being featured by celebrities such as Madonna, Justin Bieber, Ronaldinho, and Forbes. “I think it was a mix of curiosity, naivety, and a real need to build something that felt like ours. That is how Nude Project was born.”- Bruno Casanovas.
Bruno had the drive to create from a very young age. He felt the need to create something that belonged to him, and he wanted to be his own boss. That is what drives Bruno: the constant curiosity, creativity, and culture that surround and engulf him. Nude Project is a blank canvas for him to express how he sees the world and how he wishes it could be. Bruno never wanted to be “normal”; he wanted to do something that left an impact in the world. “Finding and creating Nude Project was like finding the outlet for all my thoughts, fantasies, and passion-fashion, design, communication, and even psychology.” -Bruno Casanovas.
Looking at Nude Project’s history, there have been many achievements, but he says the most surreal moment is the everyday. Getting to go to the office, working with people he cares about, seeing the growth of his company, and constantly improving different aspects of his company to make it the best it can be. That is the amazing thing about being an entrepreneur. He is always cultivating new ideas and building on what he already has. Entrepreneurship never “ends.” There is no time when an entrepreneur sits down and says You know what, that’s good enough; I don’t need to change anything. The entrepreneurial mind is always running and thinking of new creative ideas and ways to solve problems. That is why he loves the clothing/fashion industry. There are always new pieces to create, social media profiles to grow, and networking to do.
In 2019, two young university students decided to take an idea and put it into action. Seven years later, those two university students cannot believe what they have achieved. Their entrepreneurial endeavors actually paid off. Nude Project is just the start of their journey, and as entrepreneurs, that journey will continue for generations to come.