Blog Post #1

The entrepreneur I chose to research and write about is Shai Eisenman. Eisenman is the founder and CEO of Bubble Skincare. She created her brand based off of the knowledge that most teens were using the same skin care as their parents, even though their skin was in need of a different and often more sensitive design. So, seven years ago, she created Bubble Skincare to be an available and affordable skin care product designed specifically for teenagers. All products are advertised as being under 20 dollars and can be bought at over 12,000 places across North America such as Ulta Beauty, Walmart, CVS, and Amazon, as well as online at the company’s website, hellobubble.com. They are available in the UK as well at Boots stores nationwide.

Eisenman started her B.A. at the age of 15 and then began her business career at the age of 16. She began by working at Bullet Plate as a new business developer while she was studying in college. She then proceeded to manage compliance and business development for Babylon.com (a company in the AdTech world). She then moved on to be the CEO of PlayTech at age 21 before beginning her own skincare business.

Eisenman’s idea is unique in the sense that it targets a young audience who not only desires skincare but also has needs to be met that are different for their specific age group. Also, by making the products affordable and available everywhere, it ensures that all teenagers who need the product will be able to get it. This builds business and helps the consumers.