Emma Chamberlain – Chamberlain Coffee
Emma Chamberlain, a well-known Gen Z youtuber and influencer, added entrepreneurship to her name when she started her business, Chamberlain Coffee, in December of 2020. Emma started her company after gaining inspiration from her hometown cafes in San Francisco. She always loved the atmosphere of cafes and coffee quickly became a part of her daily routine. It has been said that she was drinking coffee way before she should have been. Coffee also became a large part in her YouTube channel, her recipes and the coffee cup constantly in her hand was a dead giveaway to fans of her obsession for coffee. She always dreamt of a coffee that was not only delicious, but easy to make. After much consideration and research, Chamberlain coffee came to be.
Chamberlain Coffee stands out because Emma noticed the demand for coffee beans and was intentional about how she created her product. She samples over 100 different coffees from different suppliers and beans sourced from various regions. The company ensures that they only use the finest ingredients, roast in small batches, be USDA Certified organic. Emma wanted to ensure that customers could taste the quality in her coffee. She ultimately started with an online store, but after not long, her coffee was selling in major retail stores like Whole Foods, Walmart, and Target.
Chamberlain had millions of followers on Instagram, TikTok, and YouTube at the time of her company announcement. Having fans who adored her, they embraced her new company with open arms. She targeted her generation the most, being fully aware that Gen Z likes cold brew more than hot. With that information, she made specific cold brew beans. Her minimalist and cute packaging was an appealed to Gen Z and made them marketable for social media.
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I had no idea that Emma Chamberlain had started her own coffee business! I think it’s really cool that she had a passion for something and decided to actually create a business out of it. I like that it is organic, and that she tries to target her generation more by making more iced coffee since that is what they seem to like most.
I thought this was really cool, i was familiar with her start at barstool sports but i had no idea that she was back and starting her own coffee company. Great read! I will say, so many infleuncer coffe brands now i don’t know which to try haha
I think it’s really interesting that she started her own coffee company and that she has a specific target market. Great read!
I think all YouTubers, TikTokers, and Instagram influencers should use their platforms and brand names to promote their products and build their companies. This is a great example of how to do so, and I think her coffee would be worth a try.