Alex Butler – Taco vs. Burrito
Seven year old Alex Butler was on a walk with his mom to a coffee shop asked an interesting question, “how does a product get made?” Little did he know this question would change his life to become a millionaire.
Walk after walk continued for several months as they talked about how he could make a card game. His mom, Leslie Pierson who was on Shark Tank herself with her own idea, helped launch her sons Kickstarter campaign for his game Taco vs. Burrito. It quickly raised $25,000. His dad, Mark Butler, promptly created their business Taco Inc.
Since its launch in 2018, it has sold over 1.5 million games and was amazons best selling game. Its kid friendly style and silly goal to create the craziest meal ever while sabotaging your rival’s concoctions has brought joy to millions who played the game.
After seven years of managing the company, Taco Inc. sold to PlayMonster in 2025. When asked Alex said he wanted to cash out the money in the game. Now the family is investing the money toward a bright future.
Truly it is incredible to see that a seven-year-old has a million dollar idea. It reminds me that great ideas can come from anywhere. However, I am also reminded how ideas take time to develop. If the family was to go straight from idea to action without a plan the game could have gone a completely different way. I see again how an entrepreneur never goes it alone. I also see how raising awareness for the game and getting people excited before a major investment is made, not only helps raise the capital needed but also lets you know that you will have someone to see your game to.
Even a crazy combo idea of delicious food can make a huge impact!
3 Comments
Leave a Comment
You must be logged in to post a comment.
This is such a cool story about how just a simple question and a curious kid can become one of the top gen-z entrepreneurs. Ideas can literally come from anywhere and it is awesome to see that young entrepreneurs, like Alex, are acting on their simple, yet genius ideas.
I love this story! Great to see an idea take off like that. Kids always come up with such unique games so it definitely makes sense that a kid’s idea for a game would be successful.
I think I’ve seen this on shelves at Target at some point, but it’s cool to hear the story behind it. You really never can start too early I guess, when it comes to entrepreneurship. I wonder how many board games have never been created because someone gave up before telling someone about the idea. Also cool to see the generational entrepreneurship influence.