Pamper Nail Gallery- Vivian Xue Rahey

Vivian Xue, the CEO and founder of Pamper Cooperation, is an early Gen-Zer who created the internet’s most popular luxury nail design company. Her company specializes in hand-painted, highly detailed nail art, such as this James Bond set that took 65 hours to complete.

She typically also adds special features to her nails, such as glow-in-the-dark polish, heat-activated polish, or other special effects you can see here. Vivian’s immense care and talent have drawn the attention of many followers on her Instagram platform. Due to her popularity online, a drastic chunk of her sales is due to custom nail requests. For a luxury fee, customers may commission her for intricate designs of their choosing. Often, these requests are made for special events, such as getting married, graduation, or prom.

However, this company has also figured out how it can make a profit off of people who are willing to pay a little less. For a much lower price, $30-$60, customers can order premade nails. These nails are still high quality and benefit from the prestige of the brand; These nails are usually solid colors with fewer features. Vivian has been able to use the internet to launch her brand and create one of the most popular nail companies globally.