On – Oliver Bernhard

On Cloud is an athletic clothing and shoe brand that has been destroying the world of sports. With a net worth of $13.47 billion dollars, On launched in 2010, since then they have worked hard to become the premium company they are today. The goal of On is to “revolutionize the sensation of running by empowering all to run on clouds.” On’s breakthrough moment was when Swiss tennis player Roger Federer joined as an investor and partner in 2019, helping to develop the shoe line “The Roger.”. Bernhard was inspired to start On because of his love for running. He said in an interview with INC. “I’ve been a runner all my life.” He then went on to talk about the ups and downs of starting a running shoe brand and how its pushed him to his limits, ““If things get tough, then you prove if you’re made out of steel or a little plastic piece,” This quote embodies the endurance and strength it takes to be a successful entrepreneur, and shows how On has become the company it is.

1 Comment

  1. hollomonmr24 on October 10, 2025 at 4:13 am

    On Cloud has had such success that it seems to have been around/dominating the shoe market for forever. It is extremely impressive for them to do what they have, in such a competitive market, and especially considering it was founded by Gen Z entrepreneurs. Using athletes is an awesome marketing strategy, especially in a sprot that is loved all around the world like tennis. This decision, as well as the impactful imagery of running on clouds, allowed On Cloud to blow up like it did.

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