Haley Pavone – Pashion Footwear

“Beauty is pain,” the old adage goes—and females worldwide can attest to the fact, at least when it comes to wearing heels. But Haley Pavone is out to transform the shoe-wearing experience from discomfort to enjoyment, bringing versatility to the scene of women’s style through her brand, Pashion Footwear.
Pavone first realized the potential for innovation while at an event. Standard high heels not being conducive to much movement, she had discarded hers and was dancing barefoot. Afterwards, she reflected on this problem and set out to create a solution that allowed women to transform their shoes quickly from elevated and classy to casual and functional styles.
After much experimentation, Pavone developed a type for her ideal shoes. The shoes follow a basic flat style, and the heel attachments can be ordered separately. Women can wear the basic shoe or easily click-lock the heel into place to switch to a higher heel.
Most women have taken it for granted that high heels would always be uncomfortable and impractical. Not so Haley Pavone! In an area which had not seen innovation for centuries, she saw the status quo of discomfort and refused to be satisfied. Pavone experienced and recognized a problem, then chose to seek solutions—and because of her desire to create a shoe that is “all about comfort without sacrificing style,” women can enjoy a comfort fit and can switch between styles in mere seconds.
Haley Pavone is a great reminder that innovation need not explore an entirely new field. Instead, it is often the mundane everyday experiences that hold potential for change and growth. She saw an area in need of innovation, she saw the potential for change, and she responded accordingly. In fact, by her problem-focused mindset and entrepreneurial outlook, Haley Pavone has changed that old maxim to something new: “beauty doesn’t have to be pain.”