Hailey Bieber: Rhode Skin
When I considered different entrepreneurs who had a lasting impact on me one name was resounding: Hailey Bieber. Hailey Bieber is not only a model but also the Founder, CCO, and head of innovation at Rhode Skin. Hailey launched Rhode Skin in 2022 at the age of 25 years old, but had been working on her idea since she was 23.
Hailey Bieber has always been well known for her “glazed donut” look. She famously stated, “If I’m not getting into bed looking like a glazed donut, then I’m not doing the right thing.” It’s evident that she longed for a dewy, high sheen look, imitating that of a glazed donut.
From this, Hailey was inspired to create Rhode Skin, a minimalist skincare and makeup brand. Unlike most recent cosmetic brand launches, Rhode focused on minimalism, and launched with only three products. This was a major success and Rhode reached $10 million in sales in the first 11 days, with waitlists surpassing 1 million within the first year of launching.
Just a few short years later, Rhode Skin was acquired by e.l.f. beauty for $1 billion. From this, Rhode moved from their products being online only to being stocked at Sephoras nationwide.
Rhode Skin is also infamous for their incredibly thoughtful marketing. It is considered one of the best recent marketing strategies seen. It is also very well known for their carefully curated drops. Products are teased on social media by the marketing team and Hailey herself, creating buzz and excitement for consumers. Nearly every single drop is sold out within the day, if not several hours.
One major innovation they had was the launch of the Rhode phone case. It was designed to perfectly fit a rhode lip product and you would be able to carry it with you wherever you go. Hailey and her team knew that people were going to always carry their phones, so why not tack on something they’d easily be able to carry with them? This genius innovation blew people away, and I myself even bought one due to the impeccable marketing. It made me feel as though I needed one too, that everyone needed one.
Overall, Hailey Bieber continues to leave consumers hungry to see what new products and innovations she will add to the beauty industry.
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I liked how you explained Hailey Bieber’s story because she turned her personal style and passion for skincare into a successful brand. I especially like how Rhode focuses on simplicity while still using creative marketing and innovative products, like the phone case.
Good job explaining Bieber’s backstory. I find it very admirable. It is overall really interesting. I think skincare is very important and I admire how successful the brand has become.
Great job on explaining her story. I think she’s a wonderful example of an entrepreneur because she took something she was so passionate about and created a successful business out of it. I also think the phone case Idea is so creative and a way to get her products out there even more.